iconic design
My conviction
Success requires design leaders to deploy high-quality design talent and set the right context to ensure
· the competence of the brand is relevant
· the brand communicates consistent to its identity
· the brand is an innovative trendsetter
· best use of opportunities for customer integration
case studies
make-up your bath
Many white tiles, nearly no nice atmosphere – that is what many bathrooms still look like.
The Octopus adventure tried to change this fact helping people to "make-up" their bath by offering 5 design collections with a huge choice of decorative elements and neat bath accessories for a simple and affordable interior design and style change.
Despite all the interest shown from the DIY markets, Octopus became a massive flop!
a Fairy tale
A modern brand is memorable, consistent and emotionally engaging.
Establishing a unified brand identity in global dish across all touch-points, countries and initiatives enabled us to own the category by building loyalty. Creating concise and living iconic assets, whilst driving inter-agency collaboration, allowed us to provide a clear brand building framework and guidance how to make Fairy an iconic brand.